Australian Motorcycle Market Experiences Modest Decline in 2025

The off-road motorcycle segment demonstrated resilience, maintaining steady sales at 41,190 units, a marginal increase of 12 units from 2024. This stability suggests sustained interest among recreational riders and rural users. Conversely, road motorcycle sales declined by 3.6% to 33,018 units, indicating that higher living costs and economic uncertainty may be influencing consumer decisions in this category.

Notably, the scooter segment bucked the overall downward trend, recording a 3.8% increase in sales to 4,933 units. This growth is largely attributed to urban commuters seeking affordable and efficient transportation options in densely populated areas.

Yamaha emerged as the top-selling brand in 2025, followed by Honda and Kawasaki. These manufacturers have consistently led the Australian market, offering a diverse range of models that cater to various rider preferences.

FCAI Chief Executive Tony Weber commented on the market's performance, stating that while total volumes softened slightly, it is encouraging to see resilience in parts of the market, particularly off-road motorcycles and scooters. He also highlighted the efficiency and cost-effectiveness of two-wheeled transport, especially in high-density metropolitan areas.

Looking ahead, the industry anticipates a steady flow of new and updated models arriving in showrooms, with manufacturers continuing to invest in innovation, safety, and performance to meet the needs of Australian riders. With approximately 10% of Australians holding a motorcycle licence, there are opportunities to see an increase in motorcycle sales for both on and off-road riding.